for product and services, middle of the funnel
content idea research
email copy
script writing
entrepreneurship
photo funnier
life style
jk
content idea research
email copy
script writing
entrepreneurship
photo funnier
life style
jk
MARKETING FUNNEL
It is a process to get a potential customer by starting the journey from awareness to purchase of the product. A process through which a stranger becomes a loyal customer.
Content Marketing
is a type of marketing which includes creating, publishing and distribute content to give awareness for specific product and service. Content is information (practical, functional, tactical).
Marketing importance for business
- Boosts brand awareness TOFU
- Builds an identity as a trusted expert (build interest by giving information)
- Encourages your customer to take action
- Shareable content being people in the door
- Keeps your website fresh.
Coke studio give entertainments and promote the band in people mind.
Advertising is the most important part of awareness.
someone says:-
“If you saving money, not to advertise, you are saving time by stopping the clock”
Scope of content marketing
- Clearly define your niche
- Offer a range of service for every budget
- Consider taking the consulting path
- Market your own business with content
- Decide whether to hire in a house or utilize freelancer
- Build out your case studies and testimonials
- Differentiate yourself by collection your own market data and research
Prerequisites for a career in content marketing
- Strong English writing skill
- Preferably past experience in content writing
- Good at google search
- A marketing mindset
- Good communication skills
- Basics of WordPress (though not necessary)
Jumping to your own business with content marketing
- Have a few happy clients
- Build your business website
- Display your portfolio
- Have a strong LinkedIn profile
- Get freelance writer on board
- Test the freelancer will before handing over them your project to get the quality ensured
Introduction to a few content marketing jargons
- A/B testing (Method of comparison your product with others to check which is better)
- Above the fold (Top portion that is viewable without scrolling down for advertising)
- Action
- Affiliate marketing
- Alt tag
- Articles
- Audit and mapping
- B2 b marking business to business
- B 2 c marketing business to consumer
Case study
Top of The Funnel
The main purpose gives and spread awareness and engage readers.
Checklist
- increase awareness
- grow retarget list
- increase engagement
- grow web site traffic
Type of Content
- blogs
- Audio podcast
- social media update
- infographic
- microsite
- photographs
- print magazine
- digital magazine book
- primary research
blogs
People looking for a solution to their problems. In blog writing, you can give simple solutions to engage the audience.
While writing blogs and posting you can also offer services of blog writing as well as encourage for product purchasing.
A blog is a presentation of work and our abilities.
- On your social media site share your own blog links along with others using relevance # tag etc. In this way, your followers will go there for reading articles and blogs.
photo graphics
A good photograph attracts the reader and audience. infographic share messages with images. Often Images attract more than Text.
digital books or magazines
on Amazon and Documents Submission sites.
Audio podcast
On sound cloud people, shares and Some people prefer to listen than reading Audio Podcast can be shared on site as an interview with some known personality whom people want to listen most.
Video Podcast
If Audio podcast is less effective than use video podcasts.
The main purpose grabs and attracts the reader, the customer with the help of awareness.
Use side by side
blogs Article …………….. Audio, video Podcast images
Microsites
Make Simple and small website a more specific website like for example ELFyourself lunches on Christmas.
Print Magazine
Spread awareness with the help of print Magazine so that the people, not using web and internet can be engaged and can seek help from newspaper, magazine, classified pages on newspaper.
Primary research
Make primary research find the reason to specific problem answer the question why, when and how to happen, for example, hair fall, etc
MIDDLE OF THE FUNNEL
Our benefit starts in MOFU CONTENT.
In Tofu, we reach 10,000 people or reader, etc
Now all were not interested in our product maybe 1% to 5% interested in our product.
Gated content that required filling of the form before accessing. This form may contain email id, contact no. location, age, job status, etc.
Lead magnet
A lead magnet is an irresistible bribe that gives a specific chunk of value to a prospect, in exchange for their contact information.
A lead magnet is an incentive for potential buyers or customers in exchange for contact information. Incentive may be downloadable content, Pdf file full of ideas and information, Ebook, report, etc
The purpose of All is to get Email Id and contact.
Focus on that content which people mostly follow.
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